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Opportunity Knocks
Why you should start your own leveraged-income business
Residual income is the key to wealth

While most people look for jobs and a steady paycheck, the wealthy build networks where they leverage their time to earn residual dollars. But make sure you hitch your wagon to the right company to accomplish these goals.

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If 100 percent of your income comes from only one person’s efforts (yours), it certainly limits your ability to earn more. After all, we all get 24 hours in a day, and we can only be in one place at one time. So you must employ leverage. Billionaire J. Paul Getty once said, “I’d rather earn one percent off the efforts of 100 men, rather than 100 percent of just my own effort.”
In other words, would you rather be a real estate agent, or the broker getting paid on all his/her agents’ sales? Remember, wealthy people build networks, while everyone else looks for work. Working for an employer means you are being bought at wholesale and sold at retail. There is no way to truly get paid what you are worth in that business model. The only way to increase your earning capacity is by creating leveraged income. And the good news? This can be done on a parallel path while in a job.
The power of the network marketing model
Let’s assume you have discovered the true, raw power of the network business model. You have determined it is the vehicle to get time freedom via leverage of the efforts of others, and by harnessing the power of passive residual income … something a job will never provide. There is so much evidence and proof that this industry creates more self-made millionaires and rags-to-riches stories than any other. Nobody can debate the facts, and millions of Americans are catching on and getting into the industry.
People most often fail in this marketing profession because they choose the wrong vehicle (company), and/or they do not have the right mentor. So how do you decide on what company within the industry to hitch your wagon to? After all, choosing the wrong one often leads to wasted time, wasted money, and even a strain on relationships (by trying to sell people overpriced products they didn’t need or could get cheaper elsewhere).
We all know people who have experiences, good and bad, in marketing businesses. Likely more bad than good, due to the sheer numbers of inexperienced people jumping into the first business their cousin or co-worker exposes them to.
Here’s a good place to start evaluating. Take a sheet of paper, and across the top write the headings of each different industry within the industry. Vitamins, juices, skin care, travel, home care, telecom, energy, web malls, air and water filters, legal services, insurances, etc. Next, list the companies that exist in the industry in each category. If you find there are many companies in that space, that is a good sign that there will be competition — a strong headwind blowing against you from day one. Thus, if you are in that space and ever get any real growth momentum, it may be derailed by competitors stealing away your customers or distributors. We call this acid-test the “Me-Too” test. Can other companies easily come along and say, “we offer the same product”? If it is copy-able, it will be copied — bank on it. You must find a “Non Me-Too” product, with a huge barrier of entry into the space.
Consider products and strength of company
Another factor in selecting a company to align with is whether it is a “stand-alone” product. This means you would want to own or use the product yourself WITHOUT a business or opportunity attached to it. What you will find (if you look) is that many people in network marketing were attracted to the company more so due to the financial opportunity than the true appeal of the product. They are willing to be a consumer of the product as long as they are making money selling it. But the day they stop selling it, they often stop using the product, too.
Another criteria/filter would be the strength and life expectancy of the company. About 60 percent of the networking companies fail inside of the first five years, and 95 percent within the first 10 years, The most common myth is that to make it big you must “get in on the ground floor” with a start-up company. That is something you should NOT do. Most start-ups will not have their act together in the first two years, and the business you build (if you’re able) will be hard to hold together. Find a company that has been around for at least 10 years and is still showing an upward growth trend, with still-low market penetration. This is crucial. Just because the company has been around for 10+ years does not warrant your decision to jump in. The company must still be growing, with most of its market potential still in front of it.
Compensation plan
Another factor in selecting a company to align with is whether it is a “stand-alone” product. This means you would want to own or use the product yourself WITHOUT a business or opportunity attached to it. What you will find (if you look) is that many people in network marketing were attracted to the company more so due to the financial opportunity than the true appeal of the product. They are willing to be a consumer of the product as long as they are making money selling it. But the day they stop selling it, they often stop using the product, too.
Another criteria/filter would be the strength and life expectancy of the company. About 60 percent of the networking companies fail inside of the first five years, and 95 percent within the first 10 years, The most common myth is that to make it big you must “get in on the ground floor” with a start-up company. That is something you should NOT do. Most start-ups will not have their act together in the first two years, and the business you build (if you’re able) will be hard to hold together. Find a company that has been around for at least 10 years and is still showing an upward growth trend, with still-low market penetration. This is crucial. Just because the company has been around for 10+ years does not warrant your decision to jump in. The company must still be growing, with most of its market potential still in front of it.
Strong reasons to consider aligning with PPLSI
• PPLSI has stood the test of time for 50 years. The regulatory agencies have reviewed the model, and the NYSE deemed it fit to be a public company on the most prestigious stock exchange before going private. Its strong financials should allow you to put your head on your pillow at night knowing that when you wake in the morning, your company and your income will still be there. Even during the 2009 recession, they still reported their biggest quarter (Q3) in its 37-year history. The next year, a private equity firm bought the company for $650 million and took it private. This is a significant sign of confidence in future growth prospects.
• The barrier of entry to compete is enormous, thus no real competition exists for PPLSI.
• The product is also “stand-alone.” Stats show that even if an associate (rep) decides not to sell anymore, they most often retain the product. This means they value the product first and foremost as a consumer, and not just for the promise of making money selling it. When you get real utility value from the service and it makes your life better, removes stress and even saves you money and time, no wonder 4 million people are currently members.
• There is no other comp plan in the industry that pays like PPLSI. Because of its track record, retention rates, and customer base, PPLSI can afford to pay hefty advanced commissions (paid DAILY by direct deposit) as well as monthly residual income for the lifetime of each membership. With PPLSI, a new person can earn $1,000 with as little as $715 in volume. Due to this, new people earn “meaningful money” quickly, thus they succeed and stick around. And the higher-level builders in the upline can count on increases in their earning power. The PPLSI comp plan is a “Differential Plan” meaning you can build as wide and as deep as you want, and you can get paid infinitely deep on downline sales because you get paid the difference between your commission level and that of the person making the sale. The company has added money to the comp plan at all levels 6 times over the last 20 years.
• Market timing for PPLSI’s products is incredible. The fact that it has been around for a long time is a very good thing.  Peace of mind is valuable, and you will not have to worry about your future as you would in a start-up company under 5 years old. What is incredible is they paid out over $1.2 billion in commission in the last decade, and still has not even reached 3 percent market penetration. Critical mass often occurs right around 2-3 percent penetration, so it seems PPLSI is on that very threshold.  With 97 percent of the population not yet tapped in the US or Canada (not even expanded outside North America yet), there is no limit to the size of business you can build.
Bright future for PPLSI
This looks to be the year that PPLSI breaks out and further soars. The need for the product has never been so strong. People need lawyers for vaccine/Covid questions, employment questions, mortgage issues, severance packages, speeding tickets, insurance issues, family law, IRS audits, drafting wills, etc. Identity theft is expected to increase dramatically as well.
When the company was purchased for $650 million, they brought in new management with fresh ideas. They recognized the future being the “App Economy” and made the two services available as mobile apps. The most valuable real estate in the world is the home screen of people’s phones, and to score placement of your app icon on someone’s home screen is a major business coup. It’s like having your own toll booth on people’s phones, in that they pay a monthly fee to access services, and you get paid residually every time.
In short, leveraged income is the key to wealth.